NetEnt Launches In New Jersey Through DraftKings

Netent new deal with Draftkings in New Jersey

Striking a new deal in the state of New Jersey, NetEnt’s presence in the United States is growing once again. The top online video slot and gaming developer will be bringing their content into the state through DraftKings.

NetEnt had announced the deal earlier in the year when they were granted a temporary license within New Jersey. The company is, of course, excited to finally be able to offer their games to players in another state within the U.S. This deal is coming to fruition only about one month after a successful launch in the neighboring state of Pennsylvania.

Behind the scenes, integration and software testing has all been completed and NetEnt’s extensive catalog of online video slots and table games are already available at DraftKing’s New Jersey online casino.

Erik Nyman, Managing Director of the NetEnt Americas subsidiary said in a statement, “DraftKings has a large player base and we are certain that they will enjoy our portfolio of casino games. Players in the US can also look forward to a very exciting roadmap of games to be launched during the rest of the year and beyond.”

He also said, “We are very excited to have landed a deal with DraftKings. As the world leader in fantasy sports, with a large player base, they will add a new dimension to the market, and we are confident that their players will enjoy our popular games,” with the earlier announcement of the coming deal.

As the company has progressed in the United States, their games first went live at Penn National Gaming’s Hollywood Casino and then at the Parx Casino, which is operated by Greenwood Gaming and Entertainment.

More About NetEnt

In a recent financial report, NetEnt revealed that the company had a 3.4% decline in income during the first half of 2019. Compliance struggles in Nordic markets such as Sweden were cited as the reason for the dip in revenue.

Operating profit for the company is also down 9.5% from the same time last year. CEO Therese Hillman is still very much optimistic about NetEnt’s long-term growth, saying the company will “take the next step in developing our technical platform as we are creating an open platform with new types of functionality and aggregation of third-party content for operators, services that will be launched on a broader scale during 2020.”


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