Even though online gambling has been around for a couple of decades now, the industry is still very much in a growth stage. You’ll see both new casinos coming online and existing casinos trying new things to attract more players. On the other side of the coin, there are also plenty of new players coming online as well as existing players looking for new places to play.
Because there are so many moving parts on both sides, it can sometimes be hard to make a choice about where to play. Choices, however, are good. More choices mean more competition, which is virtually always better for the consumer. Competition keeps the casinos on their toes and produces bigger, better experiences for the players.
There are plenty of reasons to play — or not to play — at a new casino. So, with that in mind, we’d like to offer some insights into where this seemingly constant stream of new casinos are coming from and what you can look for to make sure you find the right one(s) for you.
Why Are There So Many New Online Casinos?
The first thing most new players think when they see the abundance of online casinos is that many of them must be a scam. How, after all, could so many legitimate online casinos all exist and make money at the same time?
The truth is, however, that most new online casinos are completely legitimate, and they can all exist and turn a profit at the same time. The reason why is quite simple. The gambling business makes money — lots of it.
There’s a reason that cities like Las Vegas and Macau look the way they do, and why developers are willing to pour billions of dollars into building casinos there. And just like online, all those casinos can exist side by side, pulling in profits, day after day, year after year.
Some new casinos are independent, but many are part of a collection of sites run by the same operator. They say the key to a successful business is that it is duplicatable and if there is one thing that the Internet makes it easy to do, it’s duplicate things. Operators can create more than one site for any number of reasons:
- To increase their player base.
- To test the effectiveness of different concepts or promotions.
- To better target specific geographic markets.
- To comply with regulations in different areas.
- To maintain a certain business/financial/tax structure.
This, of course, doesn’t mean that you should just blindly trust any casino site that’s willing to take your money. You should most certainly do your homework first, but you don’t have to automatically think every new site is a scam either.
Why Should You Play At A New Online Casino?
There are a few different reasons that playing at a new casino might be an attractive idea. Whether you’re a new player just looking to get started wagering online or a veteran player interested in changing the view, you just might find that a new casino can offer you things you won’t get from older operations.
Bigger And Better Bonuses
Every online casino offers bonuses to their players, but you’ll often find that new casinos offer bigger and better bonuses than most of the more established sites, especially when it comes to welcome bonuses for new players. The reason is simple. If a new casino is going to survive, it needs players. And what better way to attract new players than to offer them generous bonuses? Who doesn’t like free money, right?
Larger Variety Of Games
Another way new casinos will try to impress and attract new players is through their selection of games. Some new operations will try to incorporate unique or hard to find games into their offerings. Others will go for the wow-factor and just try to get as many games into their portfolio as they possibly can.
On top of doing their best to provide players with the games they’re looking for, new online casinos will often run special promotions to add some extra excitement. You’ll often find things like free spins, special jackpot prizes, or free-to-enter tournaments.
Made For Mobile Out Of The Box
A common problem players face with some of the oldest casino brands online is that their systems were built before mobile devices like tablets and smartphones became popular. There are even some casinos still around that don’t work in a web browser, requiring special software downloads instead.
Where these older brands worked their way into mobile compatibility as an afterthought, new casinos are not only compatible, they’re designed with mobile devices in mind from the start. Their games generally work in any web browser, on any device, no matter where you are. That’s right: that’s what mobile casinos are about!
What To Look For In A New Online Casino
There are a few things you can look for that will give you a pretty good idea of whether or not a new casino is trustworthy and worth trying out. Two of the easiest things to spot are the license(s) the casino holds and the gaming software providers they work with.
Why A Gaming License Is Important
Licenses ensure that the casino’s operations are inspected and that they comply with applicable regulations. Gambling licenses are expensive and difficult to obtain in many cases. They can also be verified by going to the website of the licensing body and entering the license number.
Why Gaming Software Providers Are Important
Gaming software providers are completely separate entities from the casino and also need to be licensed by various gambling authorities. They work with many casinos around the world and take both their reputation and their licenses very seriously. They will not risk working with shady operators because they stand to lose too much if something goes wrong. Seeing that a new casino works with well-known software companies is a good sign that everything is legitimate.
Exactly what you should look for will vary slightly based on where you reside.
Finding A New Online Casino In The US
New online casinos that accept US players are often licensed by either the Government of Curacao or Costa Rica. They may also hold licenses in other jurisdictions.
Since online gambling regulations are so complex in the US, there is no single licensing organization to look for. The main thing is just to make sure that the casino is indeed licensed and complying with the regulations of at least one organization.
As far as reputable software companies that provide their services to players in the US, look out for casinos that work with games provided by Betsoft, Rival, and RTG (Real Time Gaming). All three of these game developers have been in business for years and have a solid reputation for working with legitimate and trustworthy casinos.
Finding A New Online Casino In Australia
As with the US, online gambling laws in Australia are somewhat complicated. Technically, an online gaming business should hold a license from one of the Australian states or territories. In reality, though, you’ll find many online casinos licensed elsewhere that will accept Australian players.
Again, like the US, the main thing is to make sure the new casino you are considering holds a legitimate license from a known gambling authority.
When it comes to software companies that provide their games to Australian players, you should look for Play’n Go, Playtech, and iSoftbet. All three companies have a proven track record and years in the online gaming industry.
Finding A New Online Casino In Europe And The UK
Europe and the UK have the most open stance on online gambling. There are several gaming authorities that come up over and over again when looking at casinos that cater to these markets. The most prominent licensing body is probably the Malta Gaming Authority (MGA). You will also see licenses from the Isle of Man, Gibraltar, and the United Kingdom Gambling Commission (UKGC).
It should be noted that although many European countries don’t require casinos to apply for their own license with that country, the UK does. Technically, if a new online casino is not licensed by the UKGC, they are prohibited from operating in the UK. Most casinos that cater to European players hold a license from both the UKGC and one of the other gaming authorities we mentioned above.
Playing at a new online casino can be a great experience if you know what to look for. For new players, it’s sure to be exciting. For veteran players, it’s sure to bring back some of the excitement you may have lost.
Be careful out there, though. As we said above, you shouldn’t fear every new online casino that you see, but you should do your research and check things out before you deposit money your anywhere. If you need a little help with that, check out our article on what you need to watch out for when looking for a new online casino.
We only listed new online casinos that offer same day payouts or at least faster payments than other brands. So if you are unsure about a new gambling destination, you should always check their terms and conditions, their banking and support. If you see that you are unable to withdraw sufficient funds, run away. Test their technical assistance. If you see that players are complaining on forums about their service, don’t try it yourself. It’s not a good idea to be adventurous here.
We posted several articles about reputable online casinos with fastest payouts, as well as other articles talking about how to spot less legitimate gambling sites. Hope you follow our work and stay informed.
GLHF! (Good Luck, have fun!)