If you decide to search for most popular online casinos, you will get exactly 171 Thousand results! And we mean the exact term. If you search for the broad term, the number of results jumps to other 1 million.
I am pretty sure that if you check all of them, you won’t find a single identical list. Each site will list different casinos. Why is that? The thing is that most sites will just list the casinos they are familiar with or work with, completely not related to their popularity. The question is: can you really objectively determine which online casino is the most popular?
In land based casinos, it’s simple. You just need to check how many visitors entered its doors in a particular year and that’s it. Online – is a different story.
First, most of them are private companies, therefore they do not post official results. Second, even if they did, what exactly determines the popularity of online casino? Is it the number of visitors? The number of depositors? Or maybe the number of new depositors? In either case, we don’t have access to any of those.
So, we decided to go for the next best thing: Google. As we saw with US Presidential Elections and pretty much every aspect of our life in the past decade, the number of searches/mentions online is one of the most precise factors to predict the popularity of certain candidate or the odds of certain event. Online casinos are no different.
So that’s exactly what we did. We compared the interest in 100 online casinos with Google Trends and now we present you the objective answer to what the most popular casinos online are.
*To make our comparison accurate, we always used the word “casino”, to try and eliminate the differences between strictly casinos to all in one gambling sites (casino+poker+sports-book).
*Google trends results are relative to the most searched term. So after we found out what it is, we used it as a reference to all the rest.
* Please notice that not all casinos here feature in our Fastest Payout casinos list .
Here we go…
Most Popular Online Casinos 2017
Let’s see the top 5 first (at the bottom you can see various additional stats). There are definitely some surprises.
And the winner is: 888 🙂 🙂 🙂
Some won’t consider it a big surprise as we expected to see it in TOP 5, but we definitely didn’t expect it to top the charts.
Party casino took the #2 spot. It would be interesting to know which part are actually casino players, since their most popular brand is Party Poker and we assume part of the interest comes from there.
A big surprise, at least for all our non-British visitors, is our #3 spot which is accommodated by Sky casino. William Hill took #4, while Gala and Virgin share the final spot in our TOP 5.
We must acknoledge, that Harrah’s and Grosvenor, the land based giants would’ve taken the #2 and #3 spots, but we’ve compared also the interest in their online products and then they fall towards 8-10 spots.
Most Popular USA Online Casinos
Big surprise came on the US market, where we expected Bovada to top the charts, but it’s the sister Ignition casino which took the first spot with a big margin from the rest. We assume that the transition of all Bovada poker activity to Ignition did the job (and that’s the spark you can see on the chart).
Planet 7 and Cool Cat, to casinos powered the same company, took #2 and #5 spots. Both of them are famous for their frequent, buzz-creating bonuses and we assume that is the reason for the enormous interest they attract.
Lincoln casino is definitely the big surprise on the list. We are long aware of its quality, but seen it more as a high quality/ low publicity brand, but apparently it isn’t so. Raging Bull, the casino which was recently acquired by Silver Oak group, took the last spot.
Popular Casino Sites UK
Not surprisingly, in the UK, the top spots, except #1, belong to the major Bookmakers. Small disclaimer before we dive in: if you add Grosvenor casino to the list, they will finish first with a huge margin. However, we run another test adding the word “online” to all the sites – in that comparison Grosvenor falls to #8-#10 spots, since 75% of the searches related to their brick and mortar casino chain.
We have to admit that the big surprise, at least for us, was the top spot. We expected to see there Ladbrokes, Coral, William Hill, but that’s not the case. 888 is the most searched casino but UK gamblers.
The competition for #2-5 spots was close: Sky came second with Ladbrokes close behind. William Hill beat Coral by a tiny margin to take #4.
In terms of trends, no big swings here. We might spot a small increase in popularity of William Hill and Coral in the recent months, but that’s it.
Popular Canadian Casinos
Unlike in the UK, in Canada the bookmakers don’t top the charts. Three out of the Top 5 sites are strictly casinos. What’s more interesting is that all 3 are pure Microgaming casinos (vs. multi-software sites which become more and more popular).
As you can see, 888 and Jackpot City are the favorite online gambling destinations for the Canadians, with a big gap from the rest. Royal Vegas, a competing Microgaming brand finished 3rd, while Jackpot City’s sister casino, Spin Palace took the #5 spot.
Betway, the only bookmaker casino on the list, came #4.
Popular Casino Sites in Australia
The results in Australia resemble a bit what we’ve seen in Canada, with one big difference: 888 is out. It’s not even within the TOP 10. The same three Microgaming brands top the charts here, but in different order.
Surprising to see that none of strictly Australian focused casinos made the list. Gday came close, but finished 6th.